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  1. Geoffrey Moore Biography. Geoffrey Moore (born 1946) is an organizational theorist, management consultant, and author. Moore is best known for his work “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.”. After teaching English, Moore began a career in high tech as a training specialist.

  2. 25. Jan. 2024 · Geoffrey Moore is an author, speaker, and advisor, widely known for his seminal book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, which many consider the most important book ever written on go-to-market strategy. Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning ...

  3. To contact Geoffrey Moore: email. tel (650) 830-0422. Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape ...

  4. Only Geoffrey Moore knows the secret of Crossing the Chasm!" - Marc Benioff, Chairman and CEO, Salesforce.com. Watch Geoffrey Moore Discuss Crossing the Chasm.

  5. OCLC. 50470628. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between ...

  6. 21. Okt. 2008 · Nachdem die Vertragsgespräche mit dem "amtierenden James Bond" Pierce Brosnan wohl gescheitert sind, wird Roger Moores Sohn Geoffrey bei der Auswahl des neuen 007 hoch gehandelt. Die britische Boulevard-Zeitschrift "Sun" berichtete, dass Geoffrey Moore (37) bereits zum engeren Kandidatenkreis für die Nachfolge von Pierce Brosnan (51) als ...

  7. Crossing the Chasm is the most influential book about high technology in the last 10 years. When I meet with CEOs of the most successful high technology firms, this is the book that they always bring up. What most people do not realize is that Geoffrey Moore did an excellent update of the book in a revised edition in 1999. If you liked the ...

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