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Vor 12 Stunden · According to the 1985 edition of Guinness Film Facts and Feats, the Samuel Goldwyn Company spent up to US$24 million on the publicity budget for The Care Bears Movie, the largest at that time. The film's advertising budget was US$4 million; Variety reported that "the beneficiaries of [its] merchandising tie-ins have earmarked [the remaining] $20,000,000 to promo Care Bear products in step with ...
