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2. Mai 2022 · This book presents the influential theory of cognitive dissonance, which explains how people cope with conflicting thoughts, beliefs, or behaviors. The author applies the theory to various phenomena in learning, social psychology, and mass communication, and provides experimental evidence to support his arguments.
- Leon Festinger
- May 02, 2022
Festinger, L. (1957). A theory of cognitive dissonance. Stanford University Press. Abstract. Cognitive dissonance can be seen as an antecedent condition which leads to activity oriented toward dissonance reduction just as hunger leads to activity oriented toward hunger reduction.
- Leon Festinger
- 1957
Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. The theory of dissonance is...
1 Definition/Hintergrund. 2 Ablauf. 2.1 Dissonanzentstehung. 2.2 Dissonanzauflösung bzw. -reduktion. 2.3 Dissonanzvorbeugung. 3 Geschichte. 3.1 Festingers Theorie. 3.2 Forced-compliance-Paradigma. 3.3 Alternative Theorien. 4 Anwendungsgebiete. 4.1 Marketing. 4.1.1 Ursachen und Auswirkungen. 4.1.2 Verkaufstechniken. 4.2 Pädagogik.
Cognitive dissonance theory proposes that people seek psychological consistency between their expectations of life and the existential reality of the world. To function by that expectation of existential consistency, people continually reduce their cognitive dissonance in order to align their cognitions (perceptions of the world ...
As presented by Festinger in 1957, dissonance theory began by postulating that pairs of cognitions (elements of knowledge) can be relevant or irrelevant to one another. If two cognitions are relevant to one another, they are either consonant or dissonant.
24. Dez. 2014 · Zusammenfassung. Die Theorie der kognitiven Dissonanz von Leon Festinger (1919 – 1989) wird als „die bedeutendste sozialpsychologische Theorie in den 60er und 70er Jahren“ [des 20. Jahrhunderts] gewürdigt (Frey, D. & Irle, M., 1993, I, S. 274).
