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A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about...
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Miller Lite's long-running "Tastes Great!...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history. The campaign was developed by the McCann-Erickson Worldwide advertising agency.
- Pilsner -Style Light American Lager
- Miller Brewing Company
28. März 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less...
20. März 2024 · To honor the heyday of the “Tastes Great, Less Filling” ads, Miller Lite is launching a “double feature” on VHS, the classic video format of the ’80s and ‘90s. For those who still have a working VHS player somewhere in the attic, one of the tapes includes a video program debating whether “great taste” or “less ...
7. März 2023 · In 1973, Miller launched the first low-calorie beer ever. The advertising slogan “Tastes Great. Less Filling” was born out of the new category of beer called “light.”. And Miller Lite the product was produced. With the official launch of Miller Lite, Miller had a problem on their hands.
18. Sept. 2019 · The campaign was a massive success: the development of ads where opposing camps chanted their favorite aspect of Miller Lite—the “ Less filling!/Tastes great! ” argument—presented a tagline even punchier than the one introduced by Snell in 1974: “Everything you always wanted in a beer… and less.”
21. März 2024 · By Jon Springer. Published on March 21, 2024. Share article. Reggie Miller and J.J. Watt debate “Tastes great, less filling” in Miller Lite’s new campaign. Credit: Miller Lite....
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