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Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American businessman and management expert. He founded Boston Consulting Group (BCG) in 1963 in Boston, Massachusetts and headed the firm as the president and CEO until 1980. He continued as chairman of BCG until 1985.
Learn how Bruce Henderson, the founder of Boston Consulting Group, pioneered bold and innovative approaches to strategy and management consulting. Discover his ideas, writings, and legacy that shaped BCG and the industry.
Die Boston Consulting Group wurde 1963 von Bruce Henderson (1915–1992) in Boston gegründet. Er baute, nach 18 Jahren Industrieerfahrung bei Westinghouse von der Unternehmensberatung Arthur D. Little kommend, zunächst eine Beratungsabteilung der Boston Safe Deposit and Trust Company auf. [3]
A classic article on business strategy by the founder of the Boston Consulting Group. It explains the concept of competitive exclusion and its implications for corporate strategy.
The growth share matrix is a portfolio management framework created by BCG's founder Bruce Henderson in 1970. It helps companies prioritize their businesses based on market share and growth rate, and achieve market leadership and superior returns.
4. Juni 2014 · Learn how BCG founder Bruce Henderson developed the growth share matrix, a portfolio management tool that helped companies balance exploitation and exploration. Explore how the matrix has evolved to reflect the changing business environment and competitive advantage.
Learn about the founder of Boston Consulting Group, one of the most influential strategy consulting organizations in the world. Henderson popularized the “experience curve” and the “growth-share matrix” for business analysis.
