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  1. 6. Dez. 2021 · Industry visionary Sam Swisher has signed with Sugarhi as the company’s new Managing Director and partner. Co-Founder of WoodShop Studios, a successful production company specializing in food, beverage and product, Swishers creativity and passion for production led to a career-long mission to perfect quality, craftsmanship ...

  2. 12. Dez. 2022 · Native Content and Wild Gift Content have announced that Sam Swisher has joined the team as partner and head of sales. Swisher will work alongside partner/EP Tomer DeVito and managing director David Mitchell to develop and implement impactful sales strategies that help broaden the reach of both rosters. Swisher brings over 20 years ...

  3. 7. Dez. 2021 · Industry visionary Sam Swisher has signed with Sugarhi as the company’s new Managing Director and partner. Co-Founder of WoodShop Studios, a successful production company specializing in food, beverage and product, Swisher’s creativity and passion for production led to a career-long mission to perfect quality, craftsmanship ...

  4. Chief Executive Officer. Jan 2024 - Present 4 months. Los Angeles, California, United States. Here to help build a business. Founder | Owner. Woodshop Studios Inc. Aug 2009 - Nov 2021 12 years 4...

    • 500+
    • United States
    • Buzzell Studios
    • Give Me The Facts
    • How Pop-Up Folds Work
    • Fold Mechanics
    • Postpress Tech Talk

    In their article 8 Keys to Creating an Emotional Connection Between Products and People, Sam Swisher and Trevor Shepard, founders of the influential product design agency, Woodshop, wrote: “Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research s...

    Someone holds the printed piece with a hidden pop-up fold.
    As the piece opens, the pop-up image rises.
    The physical movement and the visual image drive emotion and reinforce the message.

    The mechanics behind pop-up folds are easy to understand. A pop-up design starts out as a diecut 4-panel layout with an angled perforation. The pop-up area is pushed inward so when the piece is closed, the pop-up area remains sandwiched between the two folded outer panels. The following are the three main styles of pop-up folds: 1. Basic 4-page: Th...

    Basics: Pop-up folds are interactive diecut pieces that automatically “pop up” when opened.
    Benefits: Printed products containing pop-up folds drive emotion, and emotion helps drive desired behavior.
    Variants: A concealed corner pop-up is an extra backing panel formed by a double parallel fold to conceal the missing corner in a standard pop-up design.
    Max & mins: Max pop-up width is nine inches. The height of the pop-up (from the bottom of the “V” to the top of the pop-up) cannot be higher than the final folded width of the piece or the pop-up w...
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  6. 1,430 Followers, 706 Following, 108 Posts - sam swisher ¨̮ (@samtswisher) on Instagram: "@uofsc alum | @vcomcarolinas ‘28 taking the negative & reversing it"