1916
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Edna Wallace Hopper in 1922. Edna Wallace Hopper (January 17, 1872 – December 14, 1959) was an American actress on stage and in silent films. She was known as the "eternal flapper".
- Claude C. Hopkins
- Otis E. Glidden
- Edna Wallace Hopper Cosmetics
- Products
- Affiliated Products
- Sources
- GeneratedCaptionsTabForHeroSec
Claude C. Hopkins is considered to be one of the founders of modern American marketing. After joining the Lord & Thomas advertising agency in 1907 he became their chief copywriter. By the early 1920s he was planning to leave the firm and start new businesses. Mulling over ideas he recognised that cosmetics would be a major growth industry in the 19...
In 1916, Otis E. Glidden became the general manager of the newly established Waukesha Pure Food Company. The firm made Jiffy-Jell, a gelatine-based product for salads and desserts that Otis, a chemist by training, had developed. Above: Women manufacturing Jiffy-Jell at the Waukesha Pure Food Company. The product came in two parts – a package of gel...
Edna Wallace Hopper, Inc. was founded in 1922 in Waukesha, Wisconsin with Otis E. Glidden as its president and Edna Wallace Hopper as vice-president. G. Roy Glidden, the son of Otis E. Glidden, also played a role in the company and I assume Claude C. Hopkins had a hand in the company advertising. Promotion of the cosmetic line began in earnest in 1...
Initial products in the range consisted of three skin-care preparations – Facial Youth, a cleanser; Youth Cream, a skin cream; and White Youth Clay, a complexion clay; – Hair Youth, a hair tonic and two face powders. In keeping with Edna Wallace Hopper’s image of agelessness, a number of these had ‘Youth’ in their title. White Youth Clay: “It purge...
In 1929, Edna Wallace Hopper, Inc. combined with Kissproof, Inc. to form Hopper-Kissproof, Inc. A further amalgamation took place in 1930 when Hopper-Kissproof combined with Louis-Philippe, Inc. and Neet. Inc. The new company was to have been called Superior Products but after the exchange of shares took place it became Affiliated Products. Otis E....
Carey, C. W. (2011). American inventors, entrepreneurs & business visionaries(Rev. Ed.). New York: Facts On File, Inc. Edna Wallace Hopper. (c.1923). How I keep young at my grand old age[Booklet]. Chicago: Author. Edna Wallace Hopper. (c.1926). My beauty. How I won it as a girl. How I kept it at my age[Booklet]. Chicago: Author. Edna Wallace Hopper...
Learn about Edna Wallace Hopper, a stage actress who underwent multiple facial surgeries and became a symbol of youth and beauty in the 1920s. Discover how she influenced the cosmetics industry and marketing with her advice and products.
Edna Wallace Hopper (1872 – 1959) was an American actress from San Francisco, CA. She was known as the "eternal flapper". The Actress and Singer Photograph Collection contains publicity images of some of the most celebrated female thespians and opera singers from the late 19th to early 20th centuries. Many of the photos in the collection are ...
Edna Wallace Hopper was born on January 17, 1874 in San Francisco, California, USA. She was an actress, known for Who Killed Simon Baird? (1916) and The Perils of Divorce (1916). She was married to Albert O. Brown and DeWolf Hopper Sr.. She died on December 14, 1959 in New York City, New York, USA.
- January 17, 1874
- December 14, 1959
Edna Wallace Hopper was born on 17 January 1874 in San Francisco, California, USA. She was an actress, known for Who Killed Simon Baird? (1916) and The Perils of Divorce (1916). She was married to Albert O. Brown and DeWolf Hopper Sr.. She died on 14 December 1959 in New York City, New York, USA.
- January 1, 1
- San Francisco, California, USA
- January 1, 1
- New York City, New York, USA
Hopper, Edna wallace (1864–1959) American comedic actress and singer. Born Jan 17, 1864, in San Francisco, CA; died Dec 12 (some sources cite Dec 14), 1959, in New York, NY; m. (William) DeWolf Hopper (actor who would later marry Hedda Hopper, div.); m. A. O. Brown, 1908.
Biography: Known for her electric smile, her small frame, and her pert ways with a comic song, Edna Wallace Hopper first trod the stage in an amateur theater in Oakland, California.
