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  1. Philip Kotler (* 27. Mai 1931 in Chicago) ist ein amerikanischer Wirtschaftswissenschaftler und Professor für Marketing an der Kellogg School of Management der Northwestern University. Er gilt als Begründer der modernen Marketinglehre und sein 1967 erschienenes Buch Marketing Management gehört zur Standardliteratur in der ...

  2. Known for. marketing, economics. Website. pkotler .org. Signature. Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]

  3. Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

  4. Learn about Philip Kotler, the father of modern marketing, and his achievements, publications, and views. Explore his latest books on retailing, marketing, humanism, and more.

  5. 17. Nov. 2020 · Feedback. Bedürfnisse befriedigen, Wert für die Kunden schaffen sowie Umsatz und Gewinn steigern. Der Amerikaner Philip Kotler verhalf mit seinem Werk "Marketing-Management" seiner Disziplin zu...

  6. Learn about Philip Kotler, the father of modern marketing and the world’s foremost expert on strategic marketing. He is a distinguished professor at Northwestern University, a prolific author, a consultant, and a recipient of many awards and honors.

  7. ‪S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management‬ - ‪‪Cited by 562,215‬‬

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