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Home | Thinkbox. TV Planning Awards 2024 shortlist revealed. See the shortlist. Trends in TV 2023/4 nickable charts. Download the charts here. Watch 'The new business case for advertising' on demand. Catch-up. Download the new white paper 'TV is at the heart of effectiveness' by Peter Field. Download the white paper.
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Thinkbox Discover the power of TV advertising Thinkbox...
- Nickable Charts
Thinkbox Discover the power of TV advertising Nickable...
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Thinkbox Discover the power of TV advertising Charts on...
- The drivers of profitability
The charts above compare the performance of different...
- Adnormal Behaviour
Whilst watching live or recorded TV on a TV set decreased,...
- The TV playbook for online businesses
This study, based on advertisers that have successfully...
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TV still delivered stronger fitness and social signals...
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TV generates the highest ‘multiplier effect’ across all...
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The TV Planning Helpdesk. From data requests to questions about targeting, time-lengths, campaign weights or shapes, and programming, we’re here to make sure you have the latest information and insight to plan the best TV campaigns. Just give The Planning Team a call on 020 7630 2339, or drop us an email and we’ll do our best to help.
Welcome to TV Masters, the complete and fully accredited TV advertising training course, created by Thinkbox. This free and comprehensive online course has been designed in collaboration with broadcasters, agencies and advertisers to help boost critical skills and knowledge across the industry.
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The need to relax is universal. We all need to spend time decompressing and de-stressing from the pressures of the day and video, particularly linear TV, plays a major role in allowing us to do that. It is therefore unsurprising that this is the most enduring need state and the driver behind over a quarter of all time spent viewing video content. F...
This need state builds on our 2013 model. With the proliferation of smartphones, distraction is now no further away than the end of our fingertips and video consumption is just one way in which we satisfy that need. The flexibility of mobile devices means that regardless of location, content can be found to punctuate the wait for the bus, the morni...
Humans are social creatures and we all need to spend time with those we love – particularly our partners and immediate family. This is true regardless of age or life stage and most of us recognise TV’s role in bringing households together. TV plays an essential role in facilitating time with the people closest to us by providing a common point of f...
Most of us feel an innate desire to stay connected to the world around us by keeping abreast of political, social and cultural events. Developments in video mean that the ways in which we can do this are more varied than ever. Although TV does account for the majority of ‘In Touch’ viewing, this disparity is reflected for ‘In Touch’ when it comes t...
In many ways, the video landscape has changed beyond all recognition over the last few decades but TV remains the primary means of providing a mass shared experience. We’re hard-wired to share experiences with those around us. It provides social currency and a point of connection. The way TV satisfies the ‘Experience’ need state has been significan...
We all have our personal interests, passions and guilty pleasures and video content provides an increasingly perfect means of pursuing them. As online video has proliferated, the ability to feed our personal interests has increased significantly and we can now fulfil this need state easily through a mix of TV and online video. This is true across a...
There’s no denying that we’re in a golden age of TV. Hollywood stars regularly adorn the small screen, production budgets dwarf those of the past and top-notch producers turn stories into AV works of art. The high quality of TV programming and the availability of content enables viewers to lose themselves in video content by escaping into different...
This need state builds on our 2013 model. Occasionally, we all need to work out how to do something or to find an elusive fact. The need to seek out useful information quickly and easily is a fact of life for virtually everyone and the internet means the answers are available in seconds. The availability and accessibility of online video (typically...
Course overview. Find out what’s inside TV Masters. TV Masters covers all the existing and emerging ways brands can work with TV to deliver business success, focusing on the key skills and know-how you need to get the most out of today’s TV.
Learn more about the people at Thinkbox: who does what and how to get in touch. To contact someone directly, simply click on their profile tile and an email will pop up automatically. Thinkbox Discover the power of TV advertising. Meet the Thinkbox team. ...
1.13K subscribers ‧ 62 videos. Here you can find a treasure trove of Thinkbox's video content to entertain and inform. So do explore and see for yourself, the power of TV. For more...
