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Victoria's Secret was founded by Roy Raymond, and his wife, Gaye Raymond, on June 12, 1977. The first store was opened in the Stanford Shopping Center in Palo Alto, California. Years earlier, Raymond was embarrassed when purchasing lingerie for his wife at a department store.
Roy Larson Raymond (April 15, 1947 – August 26, 1993) was an American businessman who founded the Victoria's Secret lingerie retail store in California in 1977.
Roy Larson Raymond (* 15. April 1947 in Connecticut; † 26. August 1993 im Marin County, Kalifornien) war ein US-amerikanischer Geschäftsmann und Gründer von Victoria’s Secret .
Victoria’s Secret wurde im Jahre 1977 von Roy Raymond in San Francisco, Kalifornien gegründet. Raymond empfand es selber als beschämend, für seine Frau Unterwäsche zu kaufen, weshalb seine Verkaufsstrategie darin lag, Männern eine angenehme Atmosphäre zu bieten, um Dessous zu kaufen. Der Name Victoria’s Secret ist ...
NameEngel-vertragErste ZusammenarbeitErste Modenschau201820162016–201820152015–201820172017–201820122012; 2018–22. Jan. 2024 · Learn how Roy and Gaye Raymond invented Victoria's Secret in 1977, transforming the lingerie industry with their vision and innovation. Discover their backgrounds, contributions, and challenges in shaping the brand's identity and global presence.
Most notably, he acquired the lingerie business Victoria's Secret in 1982. Started as an MBA project by Stanford graduate Roy Raymond, Victoria's Secret attracted Wexner's interest due to the unique, high quality merchandise and Victorian-era decor of the shop which featured red-velvet sofas.
13. Nov. 2013 · Roy Raymond was the founder of Victoria's Secret, a lingerie store that revolutionised the market with its sexy and affordable products. He sold the company to Leslie Wexner in 1982, who transformed it into a global brand with a British-inspired image.
