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  1. petapixel.com › 2024/06/26 › toys-r-us-drops-first-aiToys 'R' Us Drops First AI-Generated Brand Video Using ... -...

    Vor einem Tag · Toys “R” Us has dropped the first ever AI-generated brand video using OpenAI’s Sora to tell the origin story of the company’s mascot Geoffrey the Giraffe. Toys “R” Us declared ...

  2. www.techradar.com › computing › artificial-intelligenceWatch the AI-produced film Toys"R"Us made using OpenAI's Sora –...

    Vor einem Tag · Toys"R"Us premiered a film made with OpenAI's artificial intelligence text-to-video tool Sora at this year's Cannes Lions Festival. "The Origin of Toys"R"Us" was produced by the company's ...

  3. edition.cnn.com › 2024/06/25 › techToys ‘R’ Us made an ad almost entirely AI. It’s a sign of how far...

    Vor einem Tag · Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

  4. arstechnica.com › information-technology › 2024Toys “R” Us riles critics with “first-ever” AI-generated...

    Vor einem Tag · Enlarge / A screen capture from the partially AI-generated Toys "R" Us brand film created using Sora. On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign ...

  5. www.msn.com › en-xl › newsToys R Us Premieres AI-Crafted Film at Cannes 2024 - MSN

    Vor einem Tag · The film traces the origins of Toys R Us, from Charles Lazarus's humble beginnings to the global toy empire it is today, all through the lens of the iconic mascot, Jeffrey the Giraffe.

  6. www.thedrum.com › news › 2024/06/26The internet reacts to new Toys R Us Sora film: ‘Stephen King’s...

    Vor einem Tag · On Monday, retail giant Toys R Us premiered a new brand film created entirely by Sora, a text-to-video AI model developed by OpenAI. Its reception online hasn’t been exactly glowing. The one ...

  7. news.lee.net › partners › video-elephantToys‘R’Us uses OpenAI’s text-to-video model Sora to create short...

    Vor einem Tag · Toys‘R’Us uses OpenAI’s text-to-video model Sora to create short film. Straight Arrow News. Jun 26, 2024. 10 mins ago. 0. Toys“R”Us used AI to create its latest promotional video, a short film featuring the origin story of Geoffrey the Giraffe.