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  1. edition.cnn.com › 2024/05/08 › techA new Apple ad is sparking backlash from viewers who say it hits...

    As we hear the opening words of “All I Ever Need Is You,” a 1972 single by Sonny & Cher, the metal slab starts descending. The items are in a giant hydraulic press, and within about 40...

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  3. petapixel.com › 2024/05/13 › apple-apologizes-for-crushingApple Apologizes for Crushing Camera Gear, Creative Tools in iPad...

    13. Mai 2024 · As the song “All I Ever Need Is You” by Sonny and Cher plays, a massive hydraulic press begins descending on the pile to flatten it. Once the crushing is complete, the press lifts up to...

  4. aristote.eu › en › all-i-ever-needAll I ever need ?... Aristote

    14. Mai 2024 · In the background, the song by Sonny & Cher “All I ever need is you“… Faced with the unanimous reactions when it was revealed last week, particularly in the world of creation, Apple finally apologized, and decided not to broadcast the ad on television as originally planned.

  5. edition.cnn.com › 2024/05/10 › opinionsOpinion: Why Apple’s iPad ad hit such a nerve | CNN

    10. Mai 2024 · We’ll synthesize Sonny and Cher for you: “Some men follow rainbows, I am told… all I ever need is you.” The ad’s message is loud and clear: “Screw the rainbows, buy Apple.”

  6. bleedingcool.com › tv › apple-ipad-ad-backlash-seen-as-proudlyApple iPad Ad Backlash: Seen as Proudly "Crush"-ing Human...

    8. Mai 2024 · To the tune of Sonny and Cher's "All I Ever Need Is You," the promo "Crush!" features a large display of televisions, musical instruments, books, video game consoles, and a whole lot more...

  7. www.yahoo.com › tech › apple-apologizes-ipad-crush-adApple apologizes for iPad 'Crush' ad after backlash - Yahoo

    9. Mai 2024 · Set to the song "All I ever need is you" by Sonny and Cher, the one-minute ad titled "Crush" sees the pile of creative artifacts -- including a guitar, piano and paint cans -- explode under...

  8. outofthewilderness.me › 2024/05/11 › the-ipad-crushes-in-newThe iPad Crushes in New Ad – The Music and More!

    11. Mai 2024 · But back in the day she was part of Sonny and Cher with probably their biggest hit, “I Got You, Babe.” But they sang other songs, too! Crazy. One of those other ones is the one in the ad and it goes back over 50 years. It’s called “All I Ever Need Is You.” Here’s the full track… I didn’t know that there are multiple versions of this song.