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Worn Out is one of Europe’s premier Music Seeding, Talent Booking & Music x Brand Partnership Agencies with nearly 20 years and multi brand experience. Founded by Tony Arthy in 2008.
Worn Out Marketing, Product Placement, PR & Brand Management for Streetwear, Drinks and Brand/Music Collaborations. tony@worn-out.net
Tony Arthy is the founder of brand and music partnerships agency Worn Out Creative based in London. He started the agency in 2008 after having worked in marketing, pr and entertainment for...
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- Rad Season
Company Founder Tony Arthy has grown the agency exponentially in its 12 year history, now making Worn Out the preeminent agency combining the marketing of action sports and music in Europe. We speak with Tony to find out more about the agency, the brands he works with and how he can help brands reach new, engaged audiences.
- Youth Marketing
- Vestal Watches
- Action Sports European Headquarters in Hossegor, France
- Atticus & Blink 182
- Starting Worn Out Creative
Oli Russell-Cowan: When you were dealing with bands is that what lead into the youth marketing campaigns? Tony Arthy:There was a bit crossover when I was trying to do some jobs for a bit and then go and do some gigs. That youth marketing was a company called Revolution. That was my first teaching into the music industry. That was radio promotion, P...
I left Circus to go work for Vestal watches. It was such an amazing company. They were kind of the rock and roll version of Nixon. They were from Southern California. So they did the same thing. They were just getting on bands. So they would sponsor Queens of the Stone Age and Peaches, and really tattooed edgy punk rock or rock and roll bands. Oli ...
Oli Russell-Cowan: Were they based in Hossegor, France? Tony Arthy:Yeah, nearly any company from Orange County if they get an office they do it down there. I know that most of them will say it’s for distribution purposes and ease of travel around Europe, but it’s just about surfing isn’t it. It’s great because they all made it work for them.
Then I went to work for Atticus which was one of the guys from Blink 182’s company. That was out of action sports and was the first time I was just in rock and roll clothing. That was good. Again, all of their marketing was just product onto bands. They didn’t have very big budgets. What we would do is take a box of clothes every night and then you...
At that point, they’ve been just too many jobs. So luckily, a couple of my friends said, we’re going to lend you some money to start your own thing and work with all these companies. It got so frustrating trying to juggle band stuff and work stuff. Luckily, a couple of my best mates have a company called Brotherhood. They do all music and billboard...
About. Agency owner with a history of growing Streetwear, Trainer, Fashion & Drinks Brands through Music. Extensive knowledge and over 20 years experience in Product Placement & Seeding, Talent...
- Vans, a VF Company
456,549 followers. 6mo. www.wornoutcreative.com 🌴 new site updated for 2024 🌴 Product Seeding 🌴 Talent Scouting 🌴 Talent Booking 🌴 Campaign Casting 🌴 Festival…
