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A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about...
- 31 Sek.
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- Ranger232
28. März 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less...
Miller Lite's long-running "Tastes Great!...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history. The campaign was developed by the McCann-Erickson Worldwide advertising agency.
- Pilsner -Style Light American Lager
- Miller Brewing Company
Nearly 50 years ago, the light beer category gained notoriety through one of the greatest debates and most beloved advertising campaigns of the past century – Miller Lite’s “Tastes Great, Less Filling.” Today, the brand is powering the debate with a new line-up of sports all-stars and celebrity talent including Luke Wilson, JJ Watt, Mia ...
21. März 2024 · By Jon Springer. Published on March 21, 2024. Share article. Reggie Miller and J.J. Watt debate “Tastes great, less filling” in Miller Lite’s new campaign. Credit: Miller Lite....
21. März 2024 · Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release. The creative features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities, echoing ads that first started airing in the ‘70s.
21. März 2024 · Does it Taste Great, or is it Less Filling? To revive the iconic dispute, Miller Lite is introducing a new generation of All Stars who will go head to head in a new, modern evolution of...