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Albert Davis Lasker (* 1. Mai 1880 in Freiburg; † 30. Mai 1952 in New York) war ein US-amerikanischer Unternehmer; er wird oftmals als Erfinder der modernen Werbung bezeichnet. Bei einem Besuch seiner Eltern Morris und Nettie Heidenheimer Davis Lasker in ihrem Herkunftsland Deutschland wurde er in Freiburg geboren.
Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern advertising. He was raised in Galveston, Texas, where his father was the president of several banks. Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas. He created and produced many ...
Vor 6 Tagen · Albert Lasker (born May 1, 1880, Freiburg, Ger.—died May 30, 1952, New York, N.Y., U.S.) was an American advertising executive and philanthropist who is credited with being the founder of modern advertising because he insisted that advertising copy actively sell rather than simply inform.
21. Mai 2018 · Learn about Albert Lasker, a prominent advertising executive who built Lord and Thomas into the largest agency in the US. Find out how he innovated and influenced the industry with his copy writing, research, and campaigns.
1. Dez. 2010 · Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad campaigns selling everything from Kotex — an unknown product whose function could not be discussed — to a president, Warren G. Harding.
Albert Davis Lasker (May 1, 1880 - May 30, 1952) was an ambitious American journalist, advertising executive, and philanthropist. He introduced the concept of “salesmanship” into print advertising and pioneered the shift in advertising from news to persuasion.
Learn about Albert D. Lasker, a pioneer of hard-hitting advertising and a founder of Pepsodent. He directed campaigns for Palmolive, Quaker Oats, Sunkist, and Kotex, and increased Lord and Thomas's billings to $50 million by 1942.
