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  1. Theorie und Praxiserfahrung im dualen Studium an der IU Kiel sammeln! Infos hier. Studieren und arbeiten im Rahmen des Marketings. Jetzt kostenlos informieren!

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  1. 27. Mai 2024 · A&F Marketing focuses on consumer psychology in food, agribusiness, tourism, and hospitality contexts. Key research areas include consumer responses to visual marketing stimuli, consumer-brand relationships, cross-cultural issues, and brand management.

    • ‌ News

      A&F Marketing - Consumer Psychology. News. Upcoming. Past....

    • ‌ Team

      A&F Marketing - Consumer Psychology. Team A&F Marketing -...

    • ‌ Research

      Research. Our research is centered around the areas of food...

    • ‌ Consumer Lab

      About the Lab The Consumer Lab is a research laboratory in...

    • ‌ Publications

      A&F Marketing - Consumer Psychology. Publications A&F...

    • ‌ Teaching

      Teaching. On this page we offer you slides, schedules and...

    • ‌ Contact

      E-Mail: mwolfra[at]agric-econ.uni-kiel.de Office hours Ms....

    • Prof. Dr. Ulrich Orth

      Professor Orth currently serves on the editorial boards of...

  2. 27. Mai 2024 · Teaching. On this page we offer you slides, schedules and additional material for our modules. The slides and other material for the lectures are password-protected, you will receive information on how to access during the first lectures.

  3. Ergebnisse aus drei Studien", Marketing-Impulse at Fachhochschule Kiel, organized by Marketing-Club Schleswig-Holstein, Ki

  4. Professor Orth currently serves on the editorial boards of the Journal of Marketing Theory and Practice, the Journal of Business Research and the European Journal of Marketing.

  5. 27. Mai 2024 · A&F Marketing - Consumer Psychology. News. Upcoming. Past. Month. Week. Orth, U.R., Hoffmann, S., & Nickel, K. (née Haberstroh) (2019). Moral decoupling feels good and makes buying counterfeits easy. Journal of Business Research, 98, 117-125.

  6. Zuständig für die Pflege dieser Seite: Stabstelle Presse, Kommunikation und Marketing. Tel. +49 (0)431 880-2104, presse@uv.uni-kiel.de. Fachleute der Universität Kiel.

  7. 23. Mai 2024 · E-Mail: mwolfra[at]agric-econ.uni-kiel.de Office hours Ms. Wolfram. Monday - Friday 09:00 - 13:00. Office hours Prof. Orth. Please make an appointment. Adress. Wilhelm-Seelig-Platz 6/7 D-24098 Kiel Germany. Map