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Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty.
Shintaro Tsuji founded Sanrio on August 10, 1960, then known as the Yamanashi Silk Company using ¥1,000,000 in capital. In 1962, Tsuji expanded his enterprise from silk to rubber sandals with flowers painted on them. Tsuji noticed his success gained by merely adding a cute design to the sandals.
- 10 August 1960; 63 years ago (as Yamanashi Silk Company)
- ¥74,233 million (FY2012)
- 759 (Mar. 2017)
Shintaro Tsuji is the founder of Sanrio Co., Ltd. Tsuji founded Sanrio, the Tokyo based character-branded merchandise company, in 1960. He has also served as producer for the anime movies Sanrio made from 1977 to 1985, and is also a storywriter.
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12. Juni 2020 · Shintaro Tsuji has been at the helm of Sanrio for more than six decades. The founder of the Japanese company that created Hello Kitty has announced he is stepping down as CEO aged 92....
Jun 13, 2020. Shintaro Tsuji, the 92-year-old founder of Hello Kitty owner Sanrio Co., will step down as president, marking the first change of leadership in its 60-year history. He will cede...
15. Juni 2020 · The 92-year-old who founded the company that created Hello Kitty is leaving after 60 years and handing control to his grandson. Shintaro Tsuji will retire as Sanrio chief executive on July 1, the ...
26. Juni 2020 · Shintaro Tsuji, CEO of Sanrio, will step down on July 1 and hand over the reins of the Japanese company that created global mega-star character Hello Kitty to his grandson.
