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English. Budget. $370,000 – $900,000. " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
22. Jan. 2014 · Apple was faced with the prospect of eating the $500,000 production costs of an ad that could really only air during calendar year 1984, so it swallowed hard and let the ad run once during the third quarter of the Super Bowl. Some 43 million Americans saw the ad, and when the football game returned, CBS announcers Pat Summerall and ...
Der Film hatte ein Budget von 900.000 US-Dollar (entspräche heute etwa 2.300.000 US-Dollar, bzw. 2.492.610 Euro). Steve Jobs und John Sculley waren von seiner Wirkung begeistert und kauften eine Minute und dreißig Sekunden Werbezeit beim Super Bowl.
24. Jan. 2024 · The budget for the ad was reported to be nearly a million dollars, which was unheard of at the time. The British director Ridley Scott, known at the time for Alien (1979) and Blade Runner (1982), was the perfect choice for creating a cool dystopian ad on an epic scale.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new ...
More than three decades after it first overwhelmed viewers with its never before-seen production values and startling storyline, Apple's "1984" TV spot is an authentic advertising game-changer.
23. Jan. 2009 · Culture. Remembering the '1984' Super Bowl Mac ad. Twenty-five years ago, the landmark commercial paved the way for big-budget television advertisements and brought Apple into the...
