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  1. The Lexus and the Olive Tree: Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree .

    • Thomas L Friedman
    • 1999
  2. A best-selling book that explains globalization as the integration of capital, technology, and information across national borders. It explores the conflict and balance between the global economy (the Lexus) and national culture and identity (the olive tree) through stories, examples, and analysis.

  3. The Lexus and the Olive Tree Taschenbuch – 17. April 2000. Englisch Ausgabe von Thomas Friedman (Autor) 4,4 363 Sternebewertungen. Alle Formate und Editionen anzeigen. A powerful and accessible account of globalization – the new world order that has replaced the cold war – by the award-winning author of From Beirut to Jerusalem.

    • (363)
  4. Half of this new, post-Cold War world is intent on building a better lexus, on streamlining their societies and economies for the global marketplace, while the other half is locked in elemental struggles over who owns which olive tree, which strip of land.

    • (361)
  5. The Lexus and the Olive Tree. From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system...

  6. 2. Mai 2000 · Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

  7. The Lexus and the Olive Tree. A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we...