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1. www.amazon.de › Scientific-Advertising-deutsch-MeisterwerkScientific Advertising deutsch: Das Meisterwerk gewinnbringender...

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   Das Buch "Scientific Advertising" von Claude C. Hopkins ist ein Klassiker in der Werbebranche. Besonders beeindruckend ist die Übersetzung in leicht verständliches Deutsch, die es jedem Leser ermöglicht, die grundlegenden Prinzipien der Werbung zu verstehen. Die flüssige und gut strukturierte Übersetzung macht das Buch zu einem Vergnügen ...

2. oncopy.substack.com › p › how-claude-hopkins-saved-schlitzHow Claude Hopkins Saved Schlitz Beer - by Beth Scott - Substack

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   5. Jan. 2022 · It’s just one of the many exploits of famous early 20th century advertising genius Claude Hopkins, and how he saved a now-famous brewery from financial ruin. Claude Hopkins was an advertising pioneer living in the early part of the 20th century, and believed that advertising existed only to sell something and should be measured and justified ...

3. www.amazon.de › Scientific-Advertising-advertisingClaude C. Hopkins - Amazon.de

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   Claude Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty.

4. scientificadvertising.deScientific Advertising von Claude Hopkins

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   Dies sind Fakten über Claude C. Hopkins, die heute nur wenige kennen und die wir in seinem Buch „Scientific Advertising deutsch“ nachlesen können Die Werbeweisheiten aus diesem dünnen Büchlein sind bares Geld wert, weil sie Kosten für Werbung in eine gewinnbringende Investition verwandeln können

5. www.scientificadvertising.comScientific Advertising | ...and other Classics...

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   by Claude Hopkins and Troy S. Laughren. This an original movie by Troy S. Laughren visually depicting the book Scientific Advertising. It includes and tracks the text of the original book while adding a lot of supporting material that makes it much easier to grasp it’s principles and to put them to use. ($29.97 value)

6. medium.com › @olsenrec › long-lasting-lessons-from-claudeLong-Lasting Lessons from Claude Hopkins Most Successful ... -...

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   10. Feb. 2023 · Claude Hopkins (1866–1932) was an advertising pioneer. He changed the world of advertising and promotion by introducing the following innovations: Test marketing. Run a test campaign, analyze ...

7. en.wikipedia.org › wiki › Scientific_AdvertisingScientific Advertising - Wikipedia

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   Scientific Advertising. Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.