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1. www.scientificadvertising.com › authors › hopkinsClaude C. Hopkins | Scientific Advertising

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   Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company.

2. bettermarketing.pub › 5-lessons-from-legendary-copywriter5 Lessons From Legendary Copywriter Claude Hopkins

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   2. Apr. 2020 · 1. Copywriting Is a Science, Not an Art. Claude Hopkins starts out the book with two strong claims: “The time has come when advertising has in some hands reached the status of a science.”. “Advertising, once a gamble, has become, under able direction, one of the safest business ventures.”. In the early 1920s, Hopkins was one of the ...

3. www.chimpify.de › marketing › claude-hopkins8 knallharte Regeln vom Großvater der Werbung - Chimpify

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   So. Das waren die 8 knallharten Regeln von Claude C. Hopkins. Einem kleinen, fast glatzköpfigen, mürrischen alten Mann in seinem schicken Nadelstreifenanzug. Den ich gerne als den Großvater der Werbung bezeichne. Hopkins war einfach einer der besten Werbetexter und Werbetreibenden seiner Zeit.

4. books.google.com › books › aboutScientific Advertising - Claude C. Hopkins - Google Books

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   Claude C. Hopkins. Laurus - Lexecon Kft., 1923 - Advertising - 102 pages. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies.

5. www.oneclub.org › hall-of-fame › -bioCreative Hall of Fame / Claude C. Hopkins | The One Club

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   Inducted: 1967. Claude Hopkins created "Reason-Why Advertising" which, as David Ogilvy later wrote, "perceived the importance of brand images a generation before the term came into use." Hopkins told Americans that Quaker Puffed Rice and Puffed Wheat were "Shot from guns" and advised them to "Brush the film" off their teeth with Pepsodent.

6. www.scientificadvertising.com › authors › hopkinsClaude C. Hopkins | Scientific Advertising

   www.scientificadvertising.com › authors › hopkins

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   Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company.

7. creativehalloffame.org › inductees › claude-hopkinsClaude C. Hopkins - Creative Hall of Fame

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   Claude Hopkins created “Reason-Why Advertising” which, as David Ogilvy later wrote, “perceived the importance of brand images a generation before the term came into use.” Hopkins told Americans that Quaker Puffed Rice and Puffed Wheat were “Shot from guns” and advised them to “Brush the film” off their teeth with Pepsodent. His greatest contribution to…