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1. www.cnn.com › 2024/06/25 › techToys R Us is the first brand to use OpenAI’s Sora in a promo -...

   www.cnn.com › 2024/06/25 › tech

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   Vor einem Tag · CNN —. Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week ...

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     Mein Freund, die Giraffe (2017) Trailer, deutsch

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3. www.techradar.com › computing › artificial-intelligenceWatch the AI-produced film Toys"R"Us made using OpenAI's Sora –...

   www.techradar.com › computing › artificial-intelligence

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   Vor einem Tag · Toys"R"Us premiered a film made with OpenAI's artificial intelligence text-to-video tool Sora at this year's Cannes Lions Festival. "The Origin of Toys"R"Us" was produced by the company's ...

4. www.newsweek.com › toysrus-brand-film-ad-ai-generated-sonaWatch the New Toys'R'Us Ad Generated by AI - Newsweek

   www.newsweek.com › toysrus-brand-film-ad-ai-generated-sona

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   Vor 10 Stunden · A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be.". The minute-long spot starts with ...

   • Videolänge: 37 Sek.

   • Autor: Monica Sager

5. www.engadget.com › toys-r-us-uses-openais-sora-to-make-aToys 'R' Us uses OpenAI's Sora to make a brand film about its...

   www.engadget.com › toys-r-us-uses-openais-sora-to-make-a

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   Vor einem Tag · Sora is a generative AI model that creates “realistic and imaginative scenes from text instructions,” according to the OpenAI website. OpenAI premiered its video generating model in February ...

6. www.retailtouchpoints.com › features › news-briefsToys ‘R’ Us Celebrates its Renaissance with New AI-Generated...

   www.retailtouchpoints.com › features › news-briefs

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   Vor 2 Tagen · Dreams are full of magic and endless possibilities, and so is Toys ‘R’ Us.”. The film, which premiered at the 2024 Cannes Lions Festival, moved from concept to reality in just a few weeks, condensing hundreds of iterative shots down to a couple dozen. Executive produced by Miller Olko and directed by Native Foreign Chief Creative Officer ...

7. arstechnica.com › information-technology › 2024Toys “R” Us riles critics with “first-ever” AI-generated...

   arstechnica.com › information-technology › 2024

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   Vor einem Tag · Enlarge / A screen capture from the partially AI-generated Toys "R" Us brand film created using Sora. On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign ...

8. www.nbcnews.com › tech › internetToys ‘R’ Us calls AI-made video successful despite criticism -...

   www.nbcnews.com › tech › internet

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   Vor 4 Stunden · June 26, 2024, 7:49 PM PDT. By Victoria Feng. A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview ...