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Vor 4 Tagen · Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an ...
Vor 17 Stunden · Neuroeconomics blends neuroscience, psychology, and economics to unravel decision-making processes. By studying brain activity and cognitive functions, it reveals the neural underpinnings of economic behavior. This interdisciplinary approach enhances our understanding of risk assessment, reward processing, and social dynamics, leading to improved policies, products, and interventions for ...
Vor 3 Tagen · In Misbehaving: The Making of Behavioral Economics, Thaler gives you a detailed history of the field and his most influential experiments. And because it’s Richard Thaler, this book is entertaining but still filled with a lot of wisdom.
Vor 4 Tagen · Key strategies to drive performance and engagement using behavioral economics. 1. Implementing nudge theory. 2. Enhancing motivation through incentives. 3. Creating a culture of recognition, feedback, and utilizing loss aversion. 4. Peer influence and injunctive social norms.
Vor einem Tag · To understand the basis of the two schools, the first part of this article describes behavioral economics, cognitive psychology, and behavior analysis, before the two schools of operant behavioral economics and the cognitive account of behavioral economics, are described and compared. Specific attention is given to a few examples of experimental approaches to the same phenomena, and to the ...
Vor 5 Tagen · Zachowania niepoprawne (tyt. oryg. Misbehaving) Richarda H. Thalera, laureata Nagrody Nobla w dziedzinie ekonomii za rok 2017, zostały uznane za książkę roku przez najbardziej prestiżowe czasopisma branżowe, takie jak „Forbes”, „Economist”, „Financial Times”.
Vor 17 Stunden · Even though they elsewhere, with reference to behavioral economics and the limited rationality of individuals, maintain that human behavior cannot be evaluated as the decisions of a rational homo oeconomicus (Mankiw & Taylor, 2018, pp. 162–170), they still present in Sect. 1.2, “How People Make Decisions,” with Rule No. 3: “Rational decision makers think in marginal terms” and with ...
