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Robert Oscar Peterson (March 13, 1916 – April 18, 1994) was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept.
18. Apr. 1994 · SAN DIEGO — Robert Oscar Peterson, a plain-spoken, take-charge entrepreneur who founded the Jack in the Box restaurant chain and was a major benefactor for the arts, higher education and liberal political causes, died Tuesday night at age 78.
20. Apr. 1994 · Robert Oscar Peterson, a plain-spoken, take-charge entrepreneur who founded the Jack in the Box restaurant chain and was a major benefactor for the arts, higher education and liberal political...
27. Apr. 2016 · Robert O. Peterson opened the first Jack in the Box restaurant in San Diego, Calif. in 1951, using an intercom-based drive-thru setup with a plastic clown. He later sold the chain to a group of investors, who revamped the mascot, the menu, and the marketing strategy.
- Janet Burns
31. Mai 2017 · Robert O. Peterson opens the first Jack in the Box at 63rd Street and El Cajon Boulevard in Rolando. It was the first drive-thru restaurant in San Diego to have a two-way intercom. A hamburger cost 18 cents (about $1.72 after inflation).
Robert Oscar Peterson (1916–1994) was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept.