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Vor 6 Tagen · Straight, loose and wide-legged styles now account for more than 50% of bottom-half apparel at Levi’s, and sales rose 21% in the second quarter. Demand for women’s clothing was particularly ...
Vor 6 Tagen · Beyonce and Blue Jeans weren’t enough for Levi’s. Wall Street mistook a fashion trend for a turnaround. Shares in Levi Strauss & Co. fell as much as 16% in premarket trading after second-quarter sales missed expectations.
Vor 5 Tagen · Shoppers are following Beyoncé's lead and then some, and execs at the iconic jeans brand are ecstatic. A shopper carries a Levi Strauss & Co. bag in Santa Monica, Calif., in 2018. Martina ...
7. Juni 2024 · Beyoncé's elaborately stitched-and-patched patterned denim chaps in the video for “Levii’s Jeans” off Cowboy Carter caused a run on Levi's back in April. But embellished jeans have...
Vor 5 Tagen · Levi's scored a huge hit when its jean brand was referenced in Beyoncé's song "Levii's Jeans," released earlier this year. Beyond Beyoncé's chart-topping "Cowboy Carter" album, the increased ...
5. Juni 2024 · Then came the release of Beyoncé’s ‘Cowboy Carter’ album in March. (Levi’s share price surged 20 per cent in the week following the release of her track, ‘Levii’s Jeans’.) Mentions of denim in fashion articles grew 41 per cent over the last month, according to analyst Madé Lapuerta (@databutmakeitfashion).
Vor 5 Tagen · It’s now America’s biggest seller of women’s jeans. Gass’ strategy of selling more denim clothing that isn’t jeans, such as tops, dresses and skirts — what she dubs the “head-to-toe denim lifestyle” — is contributing to this success. Products beyond pants were “selling like crazy,” Gass told analysts on Wednesday. Sales of ...
