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13. März 2024 · Gulden hat in seinem ersten Jahr als Chef bei Adidas nun das ikonische Motto "Impossible is nothing", "Nichts ist unmöglich" durch "You got this" ersetzt, also "Du schaffst das". Der neue Leitspruch soll weniger Druck ausüben, auf die Sport treibende Kundschaft und auch auf das Unternehmen.
19. Apr. 2021 · Impossible Is Nothing is not just a slogan, but a way of seeing the world for what it can be, not as it is. Learn how optimism and action have shaped the stories of athletes and trailblazers in sport and culture, and how adidas is committed to changing lives through the power of sport.
9. März 2022 · Impossible is Nothing is a slogan that inspires optimism and action for adidas and its community. Learn how the campaign showcases the stories of athletes, artists, and sustainability leaders in the adidas Annual Report 2021.
21. Apr. 2021 · That’s why the new “Impossible is Nothing” campaign from Adidas hits the mark from an inclusive marketing standpoint. The campaign features a variety of athletes and other highly documented...
- El Desembarco de Nike en Europa
- The Resurgence of Adidas.
- Impossible Is Nothing
At the end of the nineties, Nike had begun to export its brand idea through advertisements featuring the big stars of the NBA with Michael Jordan at the helm. At the Barcelona 92 Olympic Games, the Dream Team turned Nikeinto a global phenomenon and they discovered how in Europe there was the same fever as in the United States for basketball. It was...
In early 2000, the Adidas brand was at a clear disadvantage with its big rivals:Nike and Reebok.Both conquered young audiences with their cheerful, hooligan and aggressive advertising campaigns. But in order to reposition themselves as an inspiring sports brand, they had to compete with the famous “Just Do It” of the American multinational. And the...
“Impossible is nothing” served as the backbone of the campaign and brand spirit, and in February 2004, Adidas launched the largest and most expensive global campaign of the moment: $50 million to engage its target audience. And they decided to achieve it through all possible means (television, press, outdoor advertising, point of sale and the Inter...
17. Aug. 2023 · Learn the history, impact, and significance of the iconic slogan "Impossible is Nothing" that has shaped the brand's identity and inspired millions worldwide. Discover how adidas has evolved its taglines and slogans to reflect its values and vision.
5. Dez. 2023 · As a symbol of Adidas’s unwavering faith in the power of the human spirit to triumph over adversity, the slogan “Impossible Is Nothing” became instantly recognizable and was recycled in other advertising campaigns.
