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Which books should I read for marketing? The best marketing books go over the fundamentals — consumer behavior, advertising, copywriting, sales, pricing, branding, etc. They teach you what motivates people to buy, how to reach potential customers, and how to get them to be excited about you product.
31. Aug. 2016 · The Top Marketer’s Guide to the 30 Best Books for Business, Marketing, and Social Media. Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing blogs, learning from great content, and diving deep into favorite books.
With new books coming out weekly, it can be hard to know which ones deserve your precious time. So we’ve done you a favour and picked out our top 9 digital marketing books so you get the most out of your time, with a bonus book at the end.
17. Jan. 2022 · 1. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint | Nicholas J. Webb. “Insightful and pragmatic, this book provides the tools that organizations need to truly satisfy customers and orchestrate memorable experiences for them.” Publishers Weekly. Do you think you know your customers?
17. Juni 2022 · 28 of the best marketing books of all time. Influence; Permission Marketing; Buyology; Originals; Crushing It! Top of Mind; Epic Content Marketing; Made to Stick; Positioning; How to Win Friends and Influence People; Do Make Me Think, Revisited; Tested Advertising Methods; The Marketing Book; Location Is (Still) Everything; Unleash ...
5. März 2024 · 1. Buyology by Martin Lindstrom. What motivates customers to buy? This is a pivotal question for successful marketing. As a business owner, you’ll never make a sale if you don’t know why anyone would buy your products or services.
23. Dez. 2022 · Digital marketing books add value to your marketing efforts with tried and tested processes for better results. Here are the best digital marketing books you should consider for your team. 1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk.
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