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  1. Learn about the official colors of UT Austin: burnt orange and white. Find out how to use them consistently across web and print applications and explore the secondary palette of complementary colors.

    • Video

      We provide two types of video assets for university videos:...

    • Photography

      Photography, while sometimes expensive, can dramatically...

    • Web Guidelines

      These guidelines are intended to help digital publishers and...

    • Contact

      For questions about the brand identity and application,...

  2. Learn how to use the Texas brand architecture system, including logos, typography, and color palette. The official University colors are burnt orange and white.

  3. Bring The University of Texas at Austin brand to life through messaging, visual identity, typography, color and voice. These guidelines bring together all the components you need to communicate the Texas brand.

  4. The official colors of the University of Texas are burnt orange and white with gray as a secondary color. University of Texas brand hex, RGB, CMYK and Pantone® (PMS) color codes. Get the official color codes of University of Texas brand at BrandColorCode.com.

  5. Choosing Colors. Use the Visual Color Chart to guide your color choices. Consider your audience and your goals. Do you want your piece to feel: casual or formal? energetic or calm? Use maroon and gold as a foundation. Maroon and gold, our primary colors, should anchor your communications.

  6. Burnt orange and white are the official colors of The University of Texas at Austin. Burnt orange plays a major role in establishing our identity and should be implemented consistently in all web applications and print communications.

  7. Learn about the primary and secondary colors used by the Cockrell School of Engineering, a top-ranked engineering school at The University of Texas at Austin. Burnt orange is the most prominent color in the school's brand palette, followed by charcoal, white and eight secondary colors.