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27-year-old Sarah Staudinger and partner George Augusto are the co-founders behind Staud, a vintage-inspired women’s clothing brand. Staudinger is the former Fashion Director of Reformation,...
STAUD is a fashion brand that offers a collection to the modern woman who appreciates both timeless classics and perfected novelty. George Augusto is one of the co-founders of STAUD, along with Sarah ‘Staud’ Staudinger, who shares her design vision and tips on the website.
- Origins
- Why Is Everyone Talking About It?
- Who Has Worn It?
- What Has Been Key to Their Success?
- What’s Next?
- Key Pieces
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Founded in California in 2015 by Sarah Staudinger and her partner George Augusto, Staud began as an attempt to fill a gap in the market for “a high-end aesthetic at an accessible price point”. The label strives to create vintage-inspired pieces that you will actually be able to wear season after season, rather than purchasing something to tick off ...
Although Staud has a strong presence in the ready-to-wear market, the brand’s accessories are where it has really made a mark, with a number of its bags becoming ‘It’ pieces of the season, particularly the Moreau bucket bag, which was carried by every influencer worth her salt during the shows in February. “We think our bags are unique and fun but ...
Alexa Chung and Dakota Fanning are just two of the A-list faces to have shown support by wearing Staud – and plenty of influencers across the globe have been spotted in it. “We try not to overthink who we would want wearing Staud, we like to see who gravitates naturally to the brand so nothing feels forced,” Staudinger tells us, but is quick to adm...
A lot of what appeals about Staud’s designs is that LA aesthetic so many of us want to incorporate into our wardrobes. Staudinger says that this is all about attitude. “I think we represent California not so much through aesthetic but through our attitude towards fashion. We don’t take it too seriously and we definitely try to instil as much playfu...
Being such a new company, Staud is concentrating on the success of the moment, rather than plotting for the future. “We’re so new that we’re not looking too far ahead," Staudinger says. "Right now it’s about perfecting our product, making sure the fit and quality are the best it can be for our price point, and finding the right balance between ecom...
The influencer-approved Moreau bucket bag is a must, while Staud's summer dress collection is extremely covetable, particularly the nautical-inspired yellow linen dress. Leather bag, £310; Linen dress, £279 BUY THE BAG BUY THE DRESS
Staud is a Californian brand that creates vintage-inspired clothing and accessories with a high-end aesthetic and affordable price point. Founded by Sarah Staudinger and her partner George Augusto in 2015, the label has become popular among influencers and celebrities for its quirky bags and retro dresses.
17. Okt. 2022 · Along with George Augusto, Staudinger’s brand partner, the duo collaborated with interior designer Tommy Clements to design and create an intimate shopping journey for each and every customer...
15. Mai 2019 · STAUD is a Los Angeles-based label that creates innovative and timeless clothing, accessories, and shoes for contemporary women. Founded by Sarah Staudinger and George Augusto in 2015, the brand aims to provide versatile, chic, and playful pieces at an accessible price point.
13. Sept. 2019 · But one day, after becoming far too familiar with realty sites and “for sale” sign stakeouts, George found the house he intended to call home in the eastside neighborhood of Mount Washington ...
29. Nov. 2018 · Learn how the duo behind the contemporary women's wear brand Staud pivoted from customization to wholesale, and how they maintain their indie hustle and personality. Read their interview with WWD Business Features.
