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  1. A secret history of the 20th Century. The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it’s a phenomenon to which most are unaware. The film is an exhaustive examination of his theories on human desire, and how they’re applied to platforms such as advertising ...

  2. 31. Aug. 2013 · Century of the Self shows how advertising once aimed to influence rational choice. This gave way in the early 20th century to advertising aimed to connect feelings with a product. Amazingly enough ...

  3. 17. März 2002 · The Century of Self starts by asking deeper questions about the way people see themselves, superficiality, attitudes of fashion, methods of commodification and consumerism and what they imply. Psychological techniques are used in both political and business fronts to fulfil the general public’s desires. The film argues that a human’s desires oftentimes overshadows his needs and hence the ...

    • 59 Min.
  4. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today’s world.

  5. 3. Jan. 2017 · To many in politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly, th...

  6. S1.E1 ∙ Happiness Machines. Mon, Apr 29, 2002. The first episode of the series introduces us to Edward Bernuys, Sigmund Freud's American nephew, and his groundbreaking ideas on population control. 8.6/10 (270)

  7. 13. Juli 2023 · The Century of the Self. The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by ...