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I'm Patrick McKenzie. Your engineering team knows me as patio11. The broad through line of my work is systems thinking applied to businesses. I think the social organization of the Internet and its impact on the world are underestimated by almost everyone, including Silicon Valley.
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Patrick McKenzie (patio11) blogs about software development,...
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My name is Patrick McKenzie (better known as patio11 on the...
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My email addresses are patrick@ any domain I control,...
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Hiya, I’m Patrick McKenzie. I grew up in the US and moved to...
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My name is Patrick McKenzie. I’m a recovering Japanese...
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Tell him Patrick sent you. Matsuoka Sushi. Japan has a...
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Who am I? My name is Patrick McKenzie (better known as...
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My thoughts on salary negotiation, particularly useful for engineers. Personal favorite.For freelancers/consultants: how to get your first client and how to set prices(interviews conducted with Ramit Sethi).In a nutshell:Every software company should assign full-time engineers to working on their marketing funnel. Virtually no one does. Most of my largest career wins are shipping relatively simple engineering artifacts (like e.g. automated drip email campaigns) which directly affect funnel math by 3~15%.
I have some weird hobbies. Some people have, probably justly, accused me of having a hobby of having weird hobbies. Occasionally I write what I learn from them: 1. I used to ghostwrite letters to banks to resolve consumer credit problems, which prepared me very well for when Equifax had their data security breach. Writeup: Identity, Credit Reports,...
I present at conferences about 4~5 times a year, and generally request that the talk be made available after the conference. I’ve spoken at Microconfalmost every year and consider that community my home-away-from-home. You should absolutely attend if you are at all interested in running a software business. MicroConf recommends my talks in this ord...
I am a frequent gueston podcasts. I also occasionally host my own podcast. Some recent episodes: 1. Kalzumeus Podcast Episode 14: Running A Business Portfolio with Jonathan Siegel 2. Kalzumeus Podcast Episode 13: Selling Online Businesses With Thomas Smale 3. Kalzumeus Podcast Episode 12: Salary Negotiation with Josh Doody
Andrew Warner interviewed me on Mixergy. (About one hour, comes with transcript half-written by me.) Andrew is, by the way, the best interviewer in technology today. You cannot do better than so...Gabriel Weinberg interviewed mewith specific regards to SEO, mini-sites, and conversion optimization. (About one hour, comes with transcript written by me.)I did a 7.5 minute lightning talk on selling software to underserved marketsat Business of Software 2010.I spoke on Productizing Twilio Applicationsat TwilioConf 2011.Content Creation:
1. Before launch (July 1, 2006) I had a rough cut of my content creation strategy and figured out there would be seasonal elements to it. 2. Right after launch, I stumbled on what turned into my first major SEO opportunity: Dolch Sight Words. This started working rather quickly (was my main source of sales for almost a year), both for traffic and for backlinks. 3. Optimizing your website for snowflake queries: the ones Google only sees once. This eventually formed the core of my content creat...
Mini-sites:
1. I had a variety of mini-sites focused on my best performing single pieces of content, beginning with an experimental one for Christmas back in 2008. They tended to work exceptionally well in their second and third years. This is probably notworth doing anymore since SEO changes over time. 2. Relatedly, I wrote up some tips on how to do holiday promotions.
Link Building:
1. See everything I write about content creation, as they’re deeply entwined for me. 2. Tactics and strategyfor more effective link building.
It took 11 days to rank for my product name and a monthuntil organic SEO eclipsed PPC as a source of traffic for me.Coding for SEO on Rails.I tried buying linkswhen I was young and stupid (slightly before Google came down hard on the practice). It didn’t work out well.Put your blog in a subdirectory of the product domain.Why I don’t write any Top Ten Ways To Sell A Widget articles. Personal favorite.Patrick McKenzie, also known as Patio11, is a writer and entrepreneur who shares his insights on technology, business, and career. Browse his most popular and personal essays, conference talks, and weird hobbies on this web page.
Patrick McKenzie is a software entrepreneur and advisor who founded Bingo Card Creator, Appointment Reminder, and Starfighter. He worked at Stripe for six years and helped launch Stripe Atlas, and recently ran the U.S. vaccine location information infrastructure.
Bits about Money by Patrick McKenzie (patio11) About the modern financial infrastructure that the world sits atop of. Get essays a bit faster. I write roughly biweekly on the intersection of tech, financial infrastructure, and systems thinking. It's free. Get a biweekly email. Recent editions of BAM.
10. Jan. 2024 · Today I’m honored to be talking with Patrick McKenzie. Here is Patrick’s own description of himself, and I quote: “The broad through line of my work is systems thinking applied to businesses. I think the social organization of the internet and its impact on the world are underestimated by almost everyone, including Silicon Valley.
Patrick McKenzie (patio11) is a software entrepreneur, writer, and advisor at Stripe. He shares his insights on tech, finance, and geekery on his blog Bits about Money.
12. Dez. 2019 · Your First 60 Days – Patrick McKenzie (Patio11) – MicroConf Starter 2018. Patrick explores the in's and out's of the first 60 days of launching your startup and how to navigate the nascent ...
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