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Tom Roach is a creative strategist who works at Jellyfish, a full-funnel marketing performance company. He also writes a blog about commercial creativity, AI, ROI, advertising and more.
- The sales funnel is wrong but it’s here to stay, so let’s fix it.
– Tom Roach. The sales funnel is wrong but it’s here to...
- In a world of change, what won’t? – Tom Roach
– Tom Roach. In a world of change, what won’t? By...
- The sales funnel is wrong but it’s here to stay, so let’s fix it.
Vor einem Tag · Nacktbilder, anonymer Sex: Kulturwissenschaftler Tom Roach hat ein Buch über Grindr geschrieben. Er findet: Heterosexuelle Menschen können von der App lernen.
4. März 2021 · Tom Roach, a multiple Gold IPA Effectiveness award-winning marketing strategist, argues for a balanced approach between long and short-term marketing tactics. He explains how to create communications that sell both immediately and forever, and close the value-destroying divide between brand and performance marketing.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
22. Apr. 2021 · Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years – shares his thoughts on Jellyfish, and what it may mean about the ...
