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This newsreel trailer, made by the Ministry of Information in 1943, is called ‘Make Do and Mend’. It was part of the Government's campaign urging people to repair, reuse and reimagine their existing clothes during the Second World War.
Make Do and Mend was one of several campaigns introduced by the British Government (with the help of voluntary organisations) to reduce clothing consumption and save resources during the Second World War. Offering practical guidance on caring for, altering, and mending clothes, instructional pamphlets were produced.
3. Juli 2020 · 27K views 3 years ago. From June 1941 until 1949 during the Second World War, buying new clothes was rationed in Britain. This newsreel trailer, made by the Ministry of Information in 1943, is...
1. Give your sewing skills a boost. Image: IWM (D 16202) Following the introduction of clothes rationing, people were encouraged to improve their sewing skills. This included the Boy Scouts in this photograph in 1943, seen patching and mending their clothes alongside their leader.
3. Jan. 2017 · Tom van Deijnen, Brighton-based author of the blog Tom of Holland and influential advocate for the cause, explores woolen garments’ life cycles by using traditional repair techniques. His Visible Mending Workshops enjoy great success. Van Deijnen intends to recreate “an emotional link between the wearer and garment.”.
Reusing and recycling is more important than ever today as we consume more and more of the planet’s resources. INF 13/144 – ‘Make Do and Mend’ poster, 1939-1945 The government needed...
5. März 2015 · The Make-do and Mend credo - given official support by the Board of Trade in 1942 - tried to make people think differently about where they got clothes from. With coupons limiting what...
