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Suchergebnisse:
12. Aug. 2021 · Eine schwedische Private-Equity-Firma kauft die deutsche Activewear-Marke Oceans Apart – für wie viel Geld? Und wie wurde die so groß? OMR hat recherchiert.
- Roland Eisenbrand
Die Geschichte von OCEANSAPART begann im Jahr 2017. Innerhalb kurzer Zeit haben wir uns als schnell wachsende und innovative Activewear Marke etabliert. Unser internationales Team arbeitet von unserem Hauptsitz im Herzen von Berlin aus. OCEANSAPART ist derzeit in fünf wichtigen europäischen Märkten aktiv.
8. Aug. 2021 · Keine Kleidungsmarke ist auf Social Media gerade mehr gehyped als das deutsche Label Oceans Apart, welches mit veganer und nachhaltig hergestellter Fitnessbekleidung für Männer und Frauen...
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OCEANSAPART - stylische, bequeme und unverwechselbar feminine Activewear. Bewege Dich selbstbewusst in unseren ultra-weichen Styles.
- DTC After DTC After DTC
- Born at Career Day
- “Tea to Pretty Women on Instagram”
- Chapter 1: High-Priced Products
- Chapter 2: Personalized Discount Codes
- Trash TV Influencers
- Half of Followers Click Stories
- Over EUR 100M in Annual Revenue?
- Shitstorm After Accusations of Greenwashing
- Google Suggest Suggests “Skandal”
After taking a look ourselves, we had a bit more luck—at least as far as what Oceans Apart does. The brand sells “non-competitive activewear” for women: stylish leggings, sport tops, shorts and sweatshirts for yoga, a casual workout or chilling out on the couch. The products are primarily made with synthetic fibers, until recently were marketed as ...
In the first episode of the Silicon Valley Update podcast by OMR (in German),Zuta said that he and co-founder Sebastian Merkhoffer sold Fitvia for nearly EUR 50M. He and Merkhoffer, and Björn Keune, then sold Invincible Brands for EUR 60M after just 23 months (The exit to Capital D and not Henkel, which is reported to have acquired IB for EUR 300M)...
“I had the idea six weeks ago, two weeks later I sourced the product and built the website and within the first four weeks, I made EUR 11K in revenue,” Zuta recalls Merkhoffer saying. When Zuta asked as to how he managed to pull it all off, Merkhoffer said (paraphrasing): “I just got on Insta and looked for pretty girls to send my tea to. They’d ta...
Shortly thereafter, Susanna Wagner (today Chief Product Officer) joined as CEO and head of design and production. Her company Fashcon (according to the company website) had worked on projects for Converse, Zoo York and Frontline Shop in a similar scope. Since 2018, Jens Paul Engelmann (formerly of Hubert Burda) joined as co-founder and CEO. The Oce...
With high margins comes the option of offering high discounts—combined with influencer marketing. One of the core principles that all of Merkhoffer’s and Zuta’s startups have in common is getting female influencers to pose with the product and post personalized discount codes—up to 50% in some cases. These discounts not only create “purchase pressu...
Another aspect that helps Oceans Apart stand out from other influencer marketing brands: The company marketing team not only works with “serious” beauty influencers, but also with “celebrities” from reality TV shows, such as the German version of “American Idol” (“Deutschland sucht den Superstar”) and trash TV formats such as the Bachelor—in 2019 a...
Typically, TV celebs have a lower engagement rate on Instagram and below-average performance as influencer marketers, co-founder of influencer marketing service provider ComoSascha Firtina wrote several months ago in a post on LinkedIn. But in 2020, Como saw that reality TV stars performed very well in terms of Instagram story views, somewhere betw...
In 2020, Oceans Apart more than quadrupled its revenue and continued to grow in 2021, according to a press release by M&A consultants Carlsquareon the deal. According to sources close to the company, annual revenue is stated to be on the order of EUR 100M. This sum was, until recently, albeit without any timeframe, on the Excelling Ventures website...
Then in April came another video critical of Oceans Apart from one of the German public broadcasting network channels. In it, journalists accuse the company of greenwashing and that many of the sustainability certificates listed on the Oceans Apart website either do not exist in the form depicted or had no business displaying. The video also genera...
If you type in Oceans Apart into Google the second automatic suggestion is scandal (Skandal in German) and on YouTube it’s the first. Oceans Apart is running paid ads on the term that direct to its statement and on Youtube they paid a prominent YouTube creator to publish a video about an “internship” at the company. Google automatically suggesting ...
26. Apr. 2021 · 26.04.2021 | 11:16 Uhr. Vorlesen. Influencerinnen und Influencer lieben Oceans Apart. BibisBeautyPalace, xLaeta, Julia Beautx und viele andere erzählen ihren Millionen Fans regelmäßig, wie “nachhaltig und vegan” die Mode von Oceans Apart angeblich sei.
Sydney Pant - color variant: Dark Navy. Sydney Pant - color variant: Glacial Blue. Sydney Pant - color variant: Ivory. Sydney Pant From 35,00€. OCEANSAPART creates activewear that is fashionable, comfortable and unapologetically feminine. Move with confidence in ultra soft, size-inclusive styles.
