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Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars , and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice .
- Forrest Mars senior
Forrest Edward Mars senior (* 21. März 1904 in Wadena,...
- Mars Family
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) –...
- Forrest Mars senior
- History
- Mars Food UK Limited
- Mars Petcare
- Factories
- Consumer Relations
- Criticism
- Products
- Veterinary Services
- Awards and Honors
Mars is a company known for the confectionery items that it creates, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. They also produce non-confectionery snacks, such as Combos, and other foods, including Uncle Ben's Rice, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree, Whiskas, Nutro and Royal Caninbran...
Mars Food UK Limited is the name of the United Kingdom branch of Mars, Inc. The company is based in Slough, England. Mars brands manufactured for the United Kingdom market but not for the United States include Tunes.[citation needed] In 1932, Forrest Mars, Sr., opened what was then Mars (Europe) headquarters, and remains Mars (UK) headquarters in S...
Forrest Mars started the pet food industry in Europe, and his Mars Candy Company bought Kal Kan. Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to Whiskas. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading p...
In 1963, a large factory was opened in Veghel in the Netherlands. This factory has currently the biggest production volume of Mars factories and is one of the biggest chocolate factories in the world. Most confectionery products for Europe were produced in Slough and Veghel. The two factories in Slough were located on Liverpool Road and Dundee Road...
Opposition to labeling of genetically engineered ingredients in California
Throughout 2012, Mars contributed $376,650 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers". This organization was set up to oppose "Proposition 37", demanding mandatory labeling of foods containing genetically modified ingredients.
Removal of artificial ingredients to food portfolio
In February 2016, Mars stated that it would no longer be using artificial colors in each of its candy products. The company announced that more than 50 of its products would be affected in commitment effort to align with the changing preferences of consumers. The company along with more than 12 others has recently pledged to remove artificial colors from its products. While it has been said that the use of artificial colors in candy, and other products do not pose a threat to human health out...
Animal vs vegetable ingredients
From May 1, 2007, many Mars products made in the UK became unsuitable for vegetarians. The company announced that it would be using whey made with animal rennet (material from a calf's stomach lining, and a byproduct of veal), instead of using rennet made by microorganisms, in products including Mars, Twix, Snickers, Maltesers, Bounty, Minstrels and Milky Way. The response from many consumers, particularly the Vegetarian Society's request for UK vegetarians to register their protests with Mar...
Unethical treatment of animals
In 2007, Mars came under criticism from People for the Ethical Treatment of Animals(PETA) for funding laboratory experiments on mice, rats, guinea pigs and rabbits, which the group alleges are inhumane and in violation of the company's own policies prohibiting experiments on animals. One study was conducted in collaboration with the Salk Institute regarding angiogenesis and spatial memory, in which mice were given an ad-lib diet that included epicatechin, plant-derived flavonoid. One of the e...
Child labor and slave labor
Mars has been criticized for buying cocoa beans from West African farmers who reportedly use unpaid or poorly paid child laborers. In 2009, Mars announced that the company would work towards only purchasing cocoa from suppliers who meet environmental, labor, and production standards. TransFair USA, an organization which certifies products as Fair Trade, applauded the move and expressed hope that it would include a provision for fair wages for laborers and farmers. In 2010, Mars Inc. received...
Many Mars products are household, famous-name brands. Some of these product lines are manufactured by Mars; others are manufactured by The Wrigley Company.
Mars Veterinary Health North America 1. Banfield Pet Hospital – 1,054 sites[when?] 2. VCA Animal Hospitals – 917 sites[when?] 3. Pet Partners – 86 sites[when?] 4. BluePearl Veterinary Partners – 61 sites[when?] Mars Veterinary Health International 1. AniCura – 280 sites[when?] 2. Antech Diagnostics / Sound 3. Asia Veterinary Diagnostics 4. Linnaeus...
The company was named by Fortunemagazine as one of the top 100 companies to work for in 2013, citing the example that employees of the pet food division can take their dogs to work. The company has made donations to Elizabethtown College, which includes a room sponsored by them and a weekly executive lecture series.
3. Juli 1999 · Forrest Mars Sr, who created M & M's and built billion-dollar candy and food empire, dies at age 95; Mars, eccentric, reclusive and perfectionist, inherited company from his father, who...
Forrest Edward Mars, Sr., is born in Wadena, Minnesota. Here at Mars, there’s always a story to tell. From our pet hospitals to farmers in our supply chain, new tales are unfolding every day.
Forrest E. Mars, Sr. Mars. 1964–1973. Industry: Food & Tobacco. Era: 1960. Under his leadership, Mars built the world’s largest candy company. After Milky Way’s and M&M’s success, he began to diversify the company’s production and introduced packaged pet foods to the British market.
