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  1. The Lexus and the Olive Tree: Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree .

    • Thomas L Friedman
    • 1999
  2. A best-selling book that explains globalization as the integration of capital, technology, and information across national borders. It explores the conflict and balance between the global economy (the Lexus) and national culture and identity (the olive tree) through stories, examples, and analysis.

  3. The Lexus and the Olive Tree Gebundene Ausgabe – 1. April 1999. Englisch Ausgabe von Thomas L. Friedman (Autor) 4,4 364 Sternebewertungen. Alle Formate und Editionen anzeigen. Dieses Buch gibt es in einer neuen Auflage: The Lexus and the Olive Tree. 22,71 € (364) Nur noch 1 auf Lager.

    • (364)
  4. The Lexus and the Olive Tree. From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system...

  5. The Lexus represents the globalized, high-tech world while the olive tree represents that little bit of home and tradition we all love and refuse to let go of. The tension between global and local interests forms the centerpiece of this book.

    • (362)
    • Taschenbuch
  6. 21. Aug. 2012 · In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries.

  7. The Lexus and the Olive Tree Understanding Globalization. Thomas L. Friedman; eBook