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  1. So Right So Smart: Directed by Justin Maine, Guy Noerr, Leanne Robinson-Maine, Michael Swantek. With Mona Amodeo, Ray Anderson, Janine Benyus, Lester Brown. As awareness grows about the consequences of environmental disregard, the sustainability movement is gathering momentum, and the institutions with the furthest reach and the highest stakes ...

    • (21)
    • 2009-11
    • Documentary
    • 93
  2. ABOUT THE FILMSo Right So Smart. So Right So Smart inspires viewers by celebrating businesses that have begun to take positive steps toward an environmentally sustainable future. It showcases the success and ingenuity of cutting edge companies that are “doing well by doing good.”

  3. THE AWARD-WINNING FILM THAT IS INSPIRING CHANGE AROUND THE WORLD. is an award-winning feature documentary that demonstrates that what’s good for the planet can also be good for the bottom line.

  4. Director Guy Noerr talks about the making of his documentary film on sustainable business: So Right, So Smart. The inspiration, the film's style and message,...

    • 6 Min.
    • 626
    • Sustainable Brands
  5. 13. Apr. 2015 · Subtitles: English. Availability: Limited + Show. Good News From The Green Revolution. So Right So Smart is an award-winning feature documentary that demonstrates that what’s good for the planet can also be good for the bottom line.

  6. sorightsosmartfilm.com › about-the-film › film-scene-summaryScene Summary - So Right So Smart

    When he saw carpet tile and realized its advantages over traditional carpet, he thought to himself, “That is so right, so smart.” Ray’s instinct was correct: carpet tile became a sought-after flooring product for office environments. Interface thrived in the mid- ‘70s and ‘80s, growing 70% a year. Towards the late ‘80s, Ray knew the next step had to be taken – he just wasn’t ...

  7. So Right So Smart. NARRATED BY DARYL HANNAH. So Right So Smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business.