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  1. 25. Apr. 2021 · Addeddate 2021-04-25 20:38:23 Identifier the-macintosh-way Identifier-ark ark:/13960/t6p08vk71 Ocr tesseract 5.0.0-alpha-20201231-10-g1236

  2. The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh .

    • Guy Kawasaki
    • Non-fiction
    • 1990
    • 1990
  3. The Macintosh Way is the first book that Guy wrote. At the time, he had just left his position at Apple, so this book offers an insider’s perspective of the Macintosh Division. The gist of The Macintosh Way is that to change the world, you need to do the right things the right way.

  4. 1. Jan. 1989 · The Macintosh Way. Briefly looks at the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry. Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more.

    • (13)
    • 1990
    • Guy Kawasaki
    • Guy Kawasaki
  5. 1. Sept. 1989 · Guy Kawasaki. 3.94. 360 ratings20 reviews. Examines the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry. Genres Business Nonfiction Technology Apple Entrepreneurship History Management. ...more. 224 pages, Paperback. First published September 1, 1989.

    • (359)
    • Paperback
  6. The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable,...

  7. The Macintosh Way: Author: Guy Kawasaki: Edition: 2, illustrated: Publisher: Scott, Foresman, 1990: ISBN: 0673461750, 9780673461759: Length: 209 pages: Subjects