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Meet Tru Kids. We’re the proud parent of beloved brands. Established 1948. Established 1965. Established 1996. Star Brands. Our star brands are globally-recognized household names. Star Brand. Toys“R”Us. The Champions of Play. Toys“R”Us is a star brand in the Tru Kids family.
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Tru Kids Brands™ ("Tru Kids"), the proud parent of the...
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Contact Us. ©2024 Tru Kids Brands, All Rights Reserved....
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Tru Kids, Inc. ( / tru /; doing business as Tru Kids Brands) is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally (except in Canada ).
- WHP Global
- Retail
- Parsippany-Troy Hills, New Jersey, US
- WHP Global (controlling owner), Solus Asset Management, Ares Management
Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey , in the New York metropolitan area .
- Charles Lazarus (original), WHP Global (revival)
- Retail
- 5 Wood Hollow Road Parsippany-Troy Hills, NJ, United States
- Private
15. März 2021 · New York, NY – March 15, 2021 – WHP Global (“WHP”), a leading brand acquisition and management firm based in New York, today announced that it has acquired a controlling interest in Tru Kids Inc., parent company to the iconic Toys“R”Us® (“TRU”), Babies“R”Us®, Geoffrey® the Giraffe brands, and more than 20 ...
Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play. Website. http://www.trukidsbrands.com. Industry. Retail. Company size....
15. März 2021 · Tru Kids, which is backed by Solus Alternative Asset Management and funds managed by private equity group Ares Management, bought the brands and intellectual property from Toys R Us after it...
11. Feb. 2019 · Established in January 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional...