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News about Sustainable Business, including commentary and archival articles published in The New York Times.
27. Dez. 2021 · Trends in corporate sustainability have been mostly consistent — an expanding climate crisis, lightning-speed growth in clean tech, rising pressure from many stakeholders, and more. But I ...
- What Is Sustainability in Business?
- Why Is Sustainability Important?
- Benefits of Sustainability in Business
- The Value of Sustainability
In short, sustainability in business refers to the effect companies have on the environment or society. A sustainable business strategy aims to positively impact one or both of those areas, thereby helping address some of the world’s most pressing problems. Some of the global issues that sustainable business strategies help to address include: 1. C...
In addition to driving social and environmental change, sustainability initiatives can contribute to an organization's overall success. It may seem counterintuitive that spending more money on sustainable business practices can boost a company’s profitability, but studies show that the most sustainable companies are also the most profitable. Enviro...
1. You’ll Protect Your Brand and Mitigate Risks
Ending up on the front page because of a scandal is a CEO’s worst nightmare. Not only do improper practices damage an organization’s reputation and cost it customers, but dealing with a public relations disaster can divert valuable human and financial resourcesfrom the core business. You don’t want to become the company that allowed an oil spill or forced employees to work in unsafe conditions. By instituting a sustainable strategy that protects the environment and your workers, you also prot...
2. Being Purpose-Driven Is a Competitive Advantage
Sustainability doesn't detract from business goals, and infusing your company with purpose can help attract a motivated, skilled workforce that drives financial success. In a Facebook Live discussion, Henderson noted a recent studyshowing that 89 percent of executives believe an organization with shared purpose will have greater employee satisfaction. Additionally, 85 percent say they're more likely to recommend a company with strong purpose to others. Making your company an organization that...
3. There's a Growing Market for Sustainable Goods
A 2019 study found that 73 percent of global consumers are willing to change their consumption habits to lessen their negative impact on the environment, and sustainable product sales have grown by nearly 20 percent since 2014. Millennials in particular are more willing to pay morefor products that contain sustainable ingredients or products that have social responsibility claims. If your organization commits to sustainable products and practices, it could gain market share by converting sust...
Sustainability doesn’t mean sacrificing profits or putting success on the backburner. Instead, it has become a crucial element to any organization’s successful strategy. A business that doesn't factor in sustainability risks is less successful in several measures, including profitability, growth, and employee retention. By integrating sustainabilit...
26. Jan. 2024 · New research suggests that business leaders are clear on the return on investment (ROI), and a significant proportion of companies will increase sustainability investments in 2024. Organizations can make a substantial impact by progressing on reporting emissions, implementing circular economy practices and leveraging climate technology.
19. Jan. 2024 · Instead of just responding to the business effects of climate change, leaders at this year's World Economic Forum are discussing creating a proactive positive impact.
Kenneth P Pucker. Its controversial withdrawal from a climate alliance actually clarifies the path to net zero. April 24, 2023. What Can Marketers Do About Climate Change? Sales & Marketing Digital...
90% of executivesbelieve sustainability is important. The issue is a lack of implementation with only 60% of organizations having sustainability strategies. A sustainability strategy and a chief sustainability officer reporting directly to the board is, in fact, imperative.
