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  1. Learn about the UC Santa Barbara color palette, inspired by the Santa Barbara coast and grounded in the experience of living and working in the surrounding environment. Download the primary and digital color palettes, get the hexadecimal codes, and see the correct usage and examples of the colors.

  2. Learn how to use the primary colors of UC Santa Barbara Gauchos, navy and gold, for your digital or print projects. Find the hex, RGB, PANTONE and CMYK color codes for the logo, the team name, and the team colors. Browse by conference or team name for more color codes.

  3. Learn how to use color, typography, and imagery to create a unified and distinctly UC Santa Barbara voice. Explore the color palette, university marks, and photography tips for the UC Santa Barbara identity system.

  4. Learn how to use the color palette of UC Santa Barbara, a dynamic environment where the land meets the sea and brilliant minds meet each other. The color palette is part of the visual identity system that guides the university's brand and communications.

  5. The University of California, Santa Barbara (UC Santa Barbara or UCSB) is a public land-grant research university in Santa Barbara County, California, United States. It is part of the University of California university system.

    • Midsize suburb, 1,127 acres (456 ha)
    • 26,179 (Fall 2020)
  6. Learn about the UC Santa Barbara colors, the Gauchos, and the color codes for print, web and Pantone. The Gauchos colors are blue and gold, and the hex codes are confirmed by the SVG logo on the Gauchos’ website.

  7. Learn how to use the visual identity of UCSB, including colors, photography, fonts, and messaging, to enhance communication and marketing. Download tools and templates, and see examples of consistent, unified brand websites.